Digital Marketing

Retailer is first mass chain to let shoppers buy own brands and more directly through its Instagram channels

Data from Spins and the Plant Based Foods Association shows big sales growth for plant-based products amid some of the highest-volume periods of the COVID-19 pandemic.

Retailer Roundup: Walgreens taps Bebe Rexha, Schnucks and others celebrate graduating seniors; retailers extend bonuses

Target and Kroger touted own brands during the events, CVS stacked water high

Retailer’s CEO said in Q1 earnings call that the own brand is driving food and beverage growth and the number of items will be expanded in Q2

Including purchases of qualifying private brands, consumers buying through loyalty program can win a trip to Iceland, free gas for a year and more

The consultancy behind Wakefern's Paperbird, Bowl & Basket, as well as many Walmart store brand programs discusses store brand life after the pandemic

Large aisle violators detailed the in-store offer that offered shoppers savings on buying multiple Walgreens brand items, Kroger’s social hour this week camped at home