Digital Marketing

Big Lots TV spot shines light on associates

Percentage of proceeds from the song featured in the ad are going toward healthcare workers
Pinterest Programs: Retailers tout private brands via discovery platform

Retailers are promoting their private brands by using what they’re learning from a Pinterest insights tool called Pinterest Trends
Walmart’s Hart teams with the Fords

Store Brands in the Wild feature sees Walmart further promote its own brand of tools with a TV celeb social partnership
Study says consumers have more appreciation for store brands

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label
Home Chef gives back to fight hunger

The meal kit producer, a subsidiary of Kroger, has donated to Feeding America, and offering ways for consumers to help
Walmart touts charitable efforts

Store Brands in the Wild feature spots an online ad that puts Great Value alongside brands to help raise donations for Feeding America, also more All in Motion
Honey and Syrup report: A sweet opportunity

Natural and organic demands are driving growth in private label syrup and honey
Rethinking shopper engagement, COVID-19

Webinar enlists thought leaders to discuss how retailers and brands need to adjust programming in today’s high anxiety climate

Glossy forecasts possible storm clouds in private label apparel