Understandably, as the COVID-19 pandemic rolls on, retailers' primary focus has been what’s happening inside the four walls of their stores — enacting social distancing policies, adjusting to supply chain issues and keeping staff safe. And that’s been the focus of any marketing they might’ve been doing, too, although it’s starting to change a bit.
In the early days of the virus, retailers put all of their energy into communicating with shoppers about the steps being taken to remain open, explaining protocols like wearing masks, limiting purchases on items and other measures. This marketing might range from a manager-made sign on the front door to using social media and emails. Many retailers even canceled all promotions to stem store traffic.