Late last week, several U.S. governors and business organizations asked Kroger to help their state's businesses to reopen safely. Kroger says it developed this new platform – KrogerBlueprint.com – in 36 hours to begin providing immediate assistance to states and businesses with plans to update with new learnings in real time.
"We decided from the onset of this crisis that transparency, agility and responsiveness would be our guiding principles, and we are now sharing what we've learned as an extension of our values. It's critical for businesses to let their values guide their actions and to develop protocols and procedures in advance of reentering the marketplace to safely reopen, protecting customers and employees and flattening the curve," McMullen said. "We recognize that not all businesses are the same. What worked for us may not work for some companies. And while there is no "one thing" that makes all the difference, taking a comprehensive, thoughtful approach to safety will lead to better outcomes."
Elements of Kroger's blueprint are available now for the retail sector on KrogerBlueprint.com, including a 17-page PDF and downloadable creative assets including in-store signs and audio files. Kroger says it will continue to update the blueprint in the coming days and weeks, providing additional recommendations, insights, best practices, tools and templates for other industries to leverage.
"We share our learnings with the same spirit that many business leaders from around the world have generously shared their experiences with our company, which helped us anticipate the steps we needed to take to provide a safe environment for our associates and customers," McMullen said. "We know that we don't, and we won't, have all the answers – no one business or organization will. It will take all of us sharing openly the ingenuity that has always been the heart of American free enterprise to get through this, together, allowing America to come out stronger."