New data released by the Plant Based Foods Association (PBFA) and market analytics provider Spins is showing some eye-popping sales numbers for plant-based foods. The data finds plant-based food sales outpacing total U.S. food sales throughout the COVID-19 pandemic, as well as strong growth from plant-based meats as traditional meat sales decline.
“This new data shows that consumers are turning to plant-based food options now more than ever,” said Julie Emmett, senior director of retail partnerships at PBFA. “Even after the highest panic-buying period, plant-based foods growth remains strong, proving that this industry has staying power,” she added.
PBFA said it analyzed retail sales of total plant-based foods, as well as specific categories, including plant-based meats, cheeses and tofu and tempeh, over the 16-week period ended April 19. Year-over-year sales for plant-based foods were up by 90%, and during peak panic buying in March, the total category’s sales grew at a rate of 27% — roughly 35% faster than total retail food.