Digital Marketing

The consultancy behind Wakefern's Paperbird, Bowl & Basket, as well as many Walmart store brand programs discusses store brand life after the pandemic

As consumers buy more online during the pandemic, the consumer goods powerhouse unveils new DTC sites, a decisive strategy against retailers and their private brands

As grilling season nears, retailer promoted the vegan, plant-based burgers that launched in January on its website

Laura Kind is being promoted to vice president, brand strategy, from her post in the own brands group

Retailer announced it will close 16 stores permanently, continue a strong digital operation while a phased-out reopening plan will get underway

Retailer’s Essential Thanks campaign will give $1 to local food banks for every thank you note written on a microsite or on social media using the tag #EssentialThanks

Retailers have focused on educating consumers and thanking staff, but perhaps things are changing

Supported by its “Our Brands,” the retailer has launched online, weekly activity kits that consumers download and use to celebrate at home, as well as share over social media