Digital Marketing

Store Brands in the Wild feature finds own brands all over Target’s Instagram and tests out the instant checkout tool

Data from Spins and the Plant Based Foods Association shows big sales growth for plant-based products amid some of the highest-volume periods of the COVID-19 pandemic.

Managing the transition from short-term opportunity to long-term loyalty, as detailed by Krasimira Mladenova, a director at global agency Skim

Report suggests retailers and private brand partners jump into innovation, inspire shoppers and get stronger at digital to continue its success after the pandemic

Retailer is first mass chain to let shoppers buy own brands and more directly through its Instagram channels

Target and Kroger touted own brands during the events, CVS stacked water high

Retailer Roundup: Walgreens taps Bebe Rexha, Schnucks and others celebrate graduating seniors; retailers extend bonuses

Including purchases of qualifying private brands, consumers buying through loyalty program can win a trip to Iceland, free gas for a year and more