Target’s own brands team is gearing up for Halloween, launching special, inclusive costumes under its private label lines — but the department also is promoting items for back-to-school and has snuck in a new Threshold Signature bathroom collection.
Getting in front of Halloween, Target introduced its Hyde & EEK! Boutique, a line of costumes for as low as $20 that now are available for pre-order. The costumes are designed to be flexible for kids and adults with sensitivities. They’re easy-to-dress and wheelchair-friendly, with open backs, hidden openings and pockets for abdominal access and removable accessories.
The costumes fit right in line with its other own brand adaptive clothing under its Cat & Jack line and Pillowfort brand of sensory-friendly home goods.
This is the second year Target has introduced its dedicated Hyde & EEK! Boutique. The lineup of costumes includes a unicorn, mermaid, dragon, witch, robot and more.