Yesway, a growing c-store chain primarily serving the Midwest and West Coast, launched a summer sweepstakes that includes purchases of its store brands for chances to win big prizes.
A year ago, Derek Gaskins, now chief marketing officer at the Des Moines, Iowa-based retailer, spoke at a conference on the retailer’s big plans for private brands in the channel. The company also owns Allsup's stores with private label snacks, too.
The sweepstakes at the stores are awarding consumers a chance to win thousands of instant prizes and large prizes like free gas for a year, a trip to Iceland, and a Polaris all-terrain vehicle.
The sweepstakes is called “Fuel Up Your Summer" at both retailers, although the contests alter slightly between Allsup's and Yesway.
The Yesway sweepstakes requires loyalty members to purchase any 1-l Icelandic Glacial product using their registered rewards card or through the mobile and it automatically enters them into a drawing for an all-expense-paid trip to Iceland. There are automatic drawings for weekly prizes when purchasing qualifying products from consumer brands and store brands through the loyalty program. It runs from May through Aug. 25.
The Allsup's sweepstakes runs through Sept. 5 and will award a grand prize of a Polaris Sportsman 570 all-terrain vehicle when buying Allsup's private brand snacks, like its Allsup’s tortilla chicharrones, or consumer products from Pepsi, M&M’s and more through the loyalty card or mobile app. Weekly prizes include Apple AirPods, a Microsoft Xbox, a 65-inch TV and more.
"For the second summer in a row, we are thrilled to partner with our winning suppliers to provide opportunities for our customers to win thousands of amazing prizes," said Gaskins. "The sweepstakes is a terrific way to engage with our Yesway Rewards members and our loyal Allsup's customers during the peak summer selling season. We are excited to make this summer one for winning at Yesway and Allsup's, and encourage everyone to come in to shop with us and enter to win."
Yesway operates 415 stores in Iowa, Texas, New Mexico, Oklahoma, Kansas, Missouri, Nebraska, South Dakota, and Wyoming, including most recently, the 304-store Allsup's Convenience Stores chain. The retailer said it plans to grow its portfolio to more than 500 convenience stores over the next several years.