Digital Marketing

Profile: Walmart takes hardware to Hart

The retailer rolls out a new approachable private brand for DIY home improvement sector
Yesway taps RangeMe for product discovery

The partnership will connect Yesway's team with more than 175,000 suppliers on the RangeMe platform
Calling store brand packagers: Embrace the sustainable package

Todd Meussling of Fresh-Lock offers three tips to help manufacturers deliver on customer sustainability demands
Whole Foods teaches life lessons through its 365 brand

The retailer has launched virtual classes that center around the new-look 365 by Whole Foods store brand, including coupons for the products
Play ball!

To celebrate the return of baseball, Store Brands in the Wild heads to the virtual ballpark with Kroger’s social program centered around its own brands
Kroger teams with TerraCycle for Simple Truth Recycling Program

Through the recycling platform, consumers can recycle more than 300 Simple Truth packages that are not recyclable the traditional way
Brandless now offering slate of products, eyeing physical stores

The unique e-commerce platform reopened in June but is now carrying a range of unbranded products, prepping line extensions for the year ahead
Wakefern looks to Inmar to power shopper engagement

Wakefern's expanded partnership with Inmar Intelligence could enable the retailer to launch programmatic digital, influencer campaigns for its store brands

5 major shifts impacting private brands in the COVID era