When you think of New York Fashion Week, home improvement chain Lowe’s doesn’t spring to mind, yet the retailer has developed a program to showcase home decor products in partnership with three fashion designers during the event.
Designers Jason Wu, Rebecca Minkoff and Christian Siriano are curating a mix of Lowe’s decor items to be a backdrop on stage for their runway shows next month. The items will be a mix of exclusive and private brands from Lowe’s, and national brands all available online at Lowes.com. The items and runway shows will be presented on the Lowe’s Twitter and Instagram channels.
The idea of the fashion show is to inspire shoppers with creative ways to present the decor items and elevate Lowe’s as a place for visionary style. Some of the exclusive or private label lines at Lowe’s include include the home decor line Allen + Roth, Harbor Breeze, Blue Hawk and more.
Little is being shared about the products now, including images of the products, per a representative, but they will be unveiled at midnight, Sept. 8.
Lowe’s said the pandemic has consumers doing more home decor styling and the connection between fashion, high-style decor and affordability hasn’t been an option, and the program aims to bring that to shoppers.
“The intersection between home and style has never been more prevalent than it has this year, and partnering with some of the world’s most modern and visionary leaders of fashion to demonstrate how everyone can bring fashion ‘home’ is very exciting to us,” said Marisa Thalberg, chief brand and marketing officer, Lowe’s. “Our homes can be our greatest form of self-expression, in fact. We hope that seeing how these designers express themselves and bring their ultimate runway visions to life through the world of products we sell every day at Lowe’s will be inspiring to people everywhere to feel they can do the same, and more easily and affordably than they might have ever imagined.”
One of the designers Jason Wu said his home has always been a source of inspiration for him and one that influenced his Spring 2021 collection. “I have always believed that beautifully considered design should be accessible,” he said, “and I'm excited to debut a curated collection with Lowe’s that offer a glimpse into what home means to me.”