Amazon touts seller conference

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Amazon touts seller conference

By Dan Ochwat - 08/19/2020

Amazon has announced a three-day conference to help sellers on the e-commerce site sell better and grow their businesses. The conference is called Amazon Accelerate and will be held Sept. 1-3.

The program includes more than 60 sessions focused on how to leverage Amazon’s tools in advertising, fulfillment, marketing and more. Sessions include speakers such as Jeff Wilke, CEO of worldwide consumer, Christine Beauchamp, president of Amazon Fashion (where Amazon carries a large majority of its store brands), and Devesh Mishra, vice president of worldwide supply chain, among many other in-house experts.

The sessions are geared for sellers currently using the platform or sellers looking to use it for the first time and how.

It’s no secret that Amazon has been under fire by the U.S. House Judiciary Committee for how it allegedly uses third-party seller data to enhance its own brands, and Amazon CEO Jeff Bezos has denied the claim but couldn’t guarantee they haven’t gone against policy.

An outright look at the agenda doesn’t mention private brand partnerships or the relationship between third-party sellers and Amazon’s own brands, but it doesn’t mean the subject won’t be covered either. 

Per Bezos statement to lawmakers, third-party sellers account for 60% of Amazon’s sales.

That said, the conference is clearly built to help sellers sell more, with sessions like “Best Practices for Sponsored Display,” “How to Advertise a New Product on Amazon,” “Pricing Competitively on Amazon,” and many more.

Here’s how to register for the conference.