As private brands work hard to navigate the twists and turns brought on by COVID-19 — from pandemic pantries to new basket contents to pared-back budgets — there are more twists and turns coming.
Although consumer data is still thin on the ground, early signs indicate that there are a number of major shifts coming to the marketplace which stand to impact private brands significantly. Here are five to look at closely, starting with the most timely of them all: the impact of lockdown on Back to School and holiday offerings.
B2S and holiday ranges
As and when schools reopen, the sort of materials to be purchased remains a big question for both students and their parents. B2S spending in the U.S. is expected to reach $28.1 billion, or $529 per student, according to Deloitte, and this edges towards what families spent in 2019, but there remains uncertainty around what it is that they actually will be buying this year.