Blogs & Podcasts

How to implement 12-month growth targets with private brands

Private label expert Tom Stephens discusses this and more in this last of four podcasts based on his recent white paper, "Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change."

Why retailers should stick to their strengths when it comes to private brands

In this third of four podcasts with Store Brands' Editor-in-Chief Lawrence Aylward, private label expert Tom Stephens continues to discuss the critical success factors that retailers need to embrace for the success of their private brands programs

How to build and sustain your store brands programs in the face of change

In this podcast series, Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, discusses the 12 critical success factors that retailers need to embrace for successful private brands programs

The media and private brands

The industry, from manufacturers, retailers and other entities, needs to keep pushing the modern evolution of private brands in the mainstream media.

Critical success factors for store brands

In this second podcast with Store Brands' Editor-in-Chief Lawrence Aylward, Tom Stephens discusses proper execution of store brand programs in regard to merchandising and product placement, among other topics

Why store brands are worth more than you think

There are very powerful and compelling reasons to improve private brand performance and increase private brand penetration if you wish to compete successfully, says industry expert Jim Wisner in this blog

How to gain consumers’ trust and keep it

They are both mountains to climb, but for retailers the key is to embrace both entities

Are private brands on a health kick?

In this podcast, Store Brands' Editor-in-Chief Lawrence Aylward talks about how impressed he is with what retailers are doing with their store brands to clean up labels to offer healthier foods.

ALDI’s about-face

Store Brands Editor-in-Chief Lawrence Aylward says grocer has gained the respect of shoppers from all demographics, even those who regard themselves as high-falutin’. Listen to his podcast.

What’s behind Albertsons’ store brands success?

It starts with an executive team whose members would run through walls for each other

Retailers, private brands and behind-the-scenes technology

Expert expects grocers to focus more on concepts like conversational commerce to improve private brand sales in 2019

This is a study the industry doesn’t need

Recent report asked consumers, ‘Do you buy generic?’ Ugh!

Doing your digital due diligence

Mercatus President and CEO Sylvain Perrier talks about how grocers can continue to make digital advancements in e-commerce ... and with their private brands.

Private brands take center stage

Kroger’s McMullen touts retailer’s store brand success during presentation