A collection of featured Blogs & Podcasts.
Should retailers leverage influencers more to promote their store brands?
With millennials driving private brand growth, marketing tactics like TikTok could have promotional potential
Despite the challenge of changing demographics, there are certain areas of the population that are ripe for innovative store brands
Policies and programs that advance women are key to females advancing, to receiving equal pay and to the kind of gender diversity that equals good business
Industry is evolving faster than ever, so there is the need for speed. Those that commit to innovation and strong branding stand to capture the spoils of the new paradigm
Do consumers believe such products are healthier than they really are?
For years, Publix Super Markets has drawn a massive following for its fried chicken, which it sells in its deli department as a private brand
It starts with an executive team whose members would run through walls for each other
Retailer’s purpose-driven people philosophy is one great store brand
24/7 Wall St.’s list dominated by chains with popular store brands
If the retailer can succeed in Angus beef, its entire private brands program could be viewed in a more positive light
Why retailers and manufacturers of private brands should take a cautious approach to developing CBD products
Store Brands Editor-in-Chief Lawrence Aylward says grocer has gained the respect of shoppers from all demographics, even those who regard themselves as high-falutin’. Listen to his podcast.
Not all store brand products are driving growth at the same rate, and not all branded products are experiencing declining sales. When dissected by price tier, it’s clear that premium products are winning across the board