In this four-part podcast series with Store Brands' Editor-in-Chief Lawrence Aylward, private label expert Tom Stephens addresses 12 critical success factors that retailers can use to build and sustain their store brands programs in the face of change
Private label expert Tom Stephens discusses this and more in this last of four podcasts based on his recent white paper, "Build and Sustain Your Private Brands with a Greater Level of Success in the Face of Rapid Change."
In this third of four podcasts with Store Brands' Editor-in-Chief Lawrence Aylward, private label expert Tom Stephens continues to discuss the critical success factors that retailers need to embrace for the success of their private brands programs
In this podcast series, Tom Stephens, an expert in private brands and the founder of Brand Strategy Consultants, discusses the 12 critical success factors that retailers need to embrace for successful private brands programs
In this second podcast with Store Brands' Editor-in-Chief Lawrence Aylward, Tom Stephens discusses proper execution of store brand programs in regard to merchandising and product placement, among other topics
There are very powerful and compelling reasons to improve private brand performance and increase private brand penetration if you wish to compete successfully, says industry expert Jim Wisner in this blog