Digital Marketing

The delivery platform now accepts EBT SNAP benefits in 49 states and Washington D.C., giving shoppers of all backgrounds better access to private brand groceries.

A new survey from Taste of Home shows that consumer attitudes about home cooking and health that began in 2020 as a result of the pandemic are still popular.

The meal kit brand and the founder of Fit Men Cook have added four new healthy meals to the Kroger-exclusive collection.

Pop artist Halsey has launched a second brand of retailer-exclusive cosmetics products, with the latest, af94, arriving exclusively at Walmart.

Store Brands spoke with South Carolina-based Hart Consumer Products about the company's green product initiatives.

Figures from Numerator reveal strong sell through of the retailer's private branded products in several key categories.

Following a pilot program, Kroger's new Boost membership is now available across the country, and offers members discounts on delivery, fuel and private label items.

Shoppers in Missouri, Illinois and Indiana will now be able to use DoorDash to purchase private label items and prepared food at select locations.