Petco Adds Frozen Options to Wholehearted Brand
WholeHearted Fresh Recipes will be available in frozen form at most Petco pet care centers in early September, with refrigerated options planned for the future. The new items can be found online and in-store alongside the retailer's other private label products. Petco is the exclusive brick-and-mortar retailer of JustFoodForDogs.
“With many pet parents already focused on supporting their pets' whole health by feeding them high-quality nutrition, plus the great success of our private-label pet food brand, WholeHearted, we saw a clear opportunity to invest in helping families bridge the gap between fresh, human-grade pet food recipes crafted under the guidance of veterinarians and an uncompromised, affordable price," said Petco Chief Merchandising Officer Amy College. "We're thrilled to help more pet parents give their pets' bowl a real boost, especially during this time."
Founded in 1965, Petco currently operates more than 1,500 pet care centers across the U.S., Mexico and Puerto Rico.