Tractor Supply Expands Loyalty Benefits to Pet Retailer
Rural lifestyle retailer Tractor Supply Company is expanding its Neighbor’s Club loyalty program by adding new services to its pet-exclusive retailer, Petsense, now rebranded as Petsense by Tractor Supply.
Beginning Aug. 22, the expansion of Neighbor’s Club benefits to Petsense by Tractor Supply allows customers access to a wider selection of brands, supplies and more at the pet retailer, such as premium dog and cat food brands from Fromm, ORIJEN, Royal Canin and more.
The Tractor Supply app also offers a “My Pet” personalization which provides a differentiated digital shopping experience for pet customers like VetInsight, connecting pet parents with a veterinarian for guidance and recommendations, and Tractor Supply Rx, a feature that gives customers the ability to order pet medications through Tractor Supply.
“Neighbor’s Club has been a true differentiator for Tractor Supply as we’ve seen strong growth in membership enrollment, increased spending levels and industry-leading retention levels with our high-value customers,” said Hal Lawton, President and CEO of Tractor Supply. “Finding new ways to provide additional value through the expansion of Neighbor’s Club to pet parents at Petsense by Tractor Supply is a natural fit given the complementary nature of the brands. As an industry leader in the fast-growing pet products and supplies categories, the pairing of the two brands with our Neighbor’s Club program continues our history of providing a more rewarding shopping experience for our customers.”
Petsense by Tractor Supply is kicking off the Neighbor’s Club launch and store refresh project by supporting Hill’s Pet Nutrition’s Food, Shelter & Love Program at all 178 locations nationwide on August 27. The program, which began in 2002, provides shelter partners with training, visuals and other digital aids to increase adoption awareness, plus exclusive discounts on Hill’s brand pet food. Petsense by Tractor Supply will also be hosting a contest on their Facebook page, requesting “Gotcha Day” stories to reward five lucky winners with a Petsense gift card.
“Petsense by Tractor Supply offers our customers a differentiated shopping experience with the curated, premium brands and services they love. We’re excited to provide our customers with a more meaningful loyalty program through Neighbor’s Club,” said Matthew Rubin, Senior Vice President and General Manager of Petsense by Tractor Supply. “Our ability to build and strengthen our relationship with our pet parents and offer them additional value is what makes this expansion really special.”
Founded in 2005, Tractor Supply Company, fresh off of recent expansions, currently operates 2,016 stores in 46 states, and 178 Petsense by Tractor Supply stores in 23 states.