Cross-Merchandising

The single-serve beverage is a coffee or cocoa that comes with a cap of toppings; the private label producer is launching it first under its branded Café Caps name.

The retailer has returned its limited-edition ice cream flavors, adding two new ones to the roster, and has a line of limited snack mixes for the summer.

The interactive experience with games and recipes features characters from the Netflix show “Waffles + Mochi” and highlights the retailer’s store brands.

Store brand sparkling water gets four new flavors, new packaging from global visual artists and its very own Spotify playlists.

Home retailer has acquired the 35-year-old brand and all brand-related intellectual property, trademarks and sub-brands from Invista.

The organic retailer will discount eco-friendly products this month and has partnered with a nonprofit to make select public parks free from toxic pesticides.

Store Brands in the Wild visits the chain to see beautiful merchandising for its newly launched VRST brand and all of its own brands.

Sam's Club's creative director for Member's Mark and three other designers created popup outdoor escapes across the country that it then turned into virtual reality shoppable spaces.