Sam’s Club revs up sampling with Member’s Mark food truck
Coinciding with the return of sampling at Sam’s Club’s nearly 600 locations, the club store launched a Member’s Mark food truck that will hit the road to serve the retailer’s own brand summer-style treats.
The samples on the food truck include three styles of cheeseburgers using Member’s Mark Angus Cheeseburger patties, three sausage items using the Member’s Mark Cheddar Jalapeno Smoked Beef Sausage, and two wrap sandwiches using the Member’s Mark Southwest Salad Mix. Other items include potato chips, baked beans, potato salad, key lime pie, a chocolate chunk cookie, an ice cream bar, sparkling water, purified water, and three versions of lemonade.
The truck will park outside select stores through July 18, primarily driving through Texas, Oklahoma, Missouri, Arkansas and Kansas.
Sam’s Club is also bringing back its weekends-based Taste & Tips sampling program that features many own brand products. It has been a highlight of the retailer’s sampling program for more than 35 years, enabling shoppers to try foods and review products. The program returns this week under safety measures such as sealed samples.
The company is also looking at trying sampling at curbside pickup or at checkout.
In its recent quarterly report, Costco also announced it would be bringing back sampling under safety precautions such as using plastic barriers and spaced out seating.
