Nordstrom’s BP., Wildfang partner on exclusive collection
The BP. + Wildfang collection is 18 months in the making and is being supported by employee training around gender knowledge, as well as social responsibility efforts.
Nordstrom’s private apparel brand BP. is collaborating with menswear-inspired brand Wildfang on an exclusive collection. Hitting stores May 24, the BP. + Wildfang collection is designed for “gender-smashing” shoppers, featuring coveralls, button-ups, blazers and statement tees in a size-diverse range with prices that range from $12 to $89.
Nordstrom said it and Wildfang had been working for the past 18 months that extends beyond the products and includes gender knowledge training for employees, research into syle and fit, social responsibility initiatives and marketing segmentation. The trainings have taken place for the past 6 months to ensure employees are equipped to serve shoppers before the products launched.
