Strategies & Solutions

Walmart will be carrying a curated selection of GNC’s own brand products, beginning with a selection of men's and women’s essential vitamins at 4,000 Walmart stores.

The women’s apparel owned brand has been extended into a men’s line of athleisure items, adding to the retailer’s barrage of private brands to hit stores in the last six months.

Three videos beginning next week on the retailer’s IGTV channel feature celebrity chefs using a selection of Our Table cookware and products.

Tim O'Connor most recently was CEO of private label pizza maker Richelieu Foods.

The facility supports the grocer’s rapid growth in the state and its exclusive produce from local farms like Sugar Baby watermelons.

The Private Label Manufacturers Association introduced a new home website that includes new features like member press releases and a way to directly sign up and become a member.

The company said the line for the retailer is set to ship in July and was the result of its products’ performance among shoppers. 

The shopping event returns to the summer after a fall event last year that generated around $10 billion in sales.