As more category sales shift online, retailers need to differentiate themselves in stores, and fresh is the perfect place to do it, according to Nielsen.
From produce and dairy to meat, seafood and deli to innovative customer-engagement opportunities, the store perimeter serves as a ‘gateway to shopper loyalty’
Retailers are finding the fresh section a fine opportunity for store brand growth. That’s all good, but it poses severe challenges when it comes to the transportation and logistics of fresh products.
