Dollar General combines DG Market, Popshelf in 2 new stores
Dollar General has introduced two stores that merge its Popshelf concept store with its DG Market fresh offerings. Housed in one location, the very different looking stores get their own dedicated treatments.
The Popshelf concept was unveiled last year, including private brand beauty, arts and crafts, and home goods items, and carries a bright and exuberant purple-driven color scheme that stands out in the new dual DG Market and Popshelf stores. The DG Market own brand fresh food, cold vault offerings and center store snacks then fill out the new store format.
The two brand-new stores are open in Nashville. Dollar General did hint at an increase in its Popshelf concept early in the year during an analyst call.
“We are thrilled to enhance our customers’ shopping experiences through our new DG Market + pOpshelf store-within-a-store concept, which further demonstrates our innovative spirit and track record of format development,” said Todd Vasos, Dollar General’s CEO. “Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise including beauty and seasonal products, home décor and arts and crafts through pOpshelf. We have been pleased with customers’ positive initial reactions, and we look forward to welcoming additional customers to experience our newest format.”
Dollar General describes Popshelf as a retail store with items priced at $5 or less, offering customers on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, household and specialty items, arts and crafts, party planning and entertaining needs, toys and more.
Dollar General first announced the new Popshelf concept in October 2020 and has since opened 16 stores in three states. Stores are currently under construction in Mobile and Foley, Alabama and Aiken and Columbia, South Carolina.
As of May 2021, Dollar General plans to have approximately 25 Dollar General and Popshelf combination stores, as well as up to an additional 50 Popshelf locations in various markets by the end of fiscal year 2021.
As part of Popshelf’s commitment to serving the communities it calls home, the company is also partnering with The Confetti Foundation to provide 1,500 birthday parties in fiscal year 2021 to children who have to spend their birthday in a hospital, pediatric oncology clinic or hospice facility. Through the partnership, Popshelf hopes to bring a little fun and joy to patients and their families during a difficult time.