Aldi fans choose top store brand Aldi items
Mama Cozzi’s Take & Bake Deli Pizza is an “Aldi Fan Favorite” for the third year in a row, winning each year that the Aldi survey has been running.
Aldi U.S. has received more than 360,000 customer votes over the last three years of its survey. This year's survey went live in May. Different this year is that winners were highlighted across 10 new categories that aim to reflect how shoppers shop the Aldi private brand products and its growing product selection. The retailer said about 90% of its product assortment is store brand products.
"ALDI fandom runs deep, and our customers are proud to share their enthusiasm for our exclusive products," said Scott Patton, VP of national buying. "In its third year, the survey evolved to reflect how Aldi products fit into our customers' everyday lives."
Winners of the 2021 contest include:
- Cult Favorite: Appleton Farms Premium Sliced Bacon
- Stream & Snack: Clancy's Kettle Chips
- Morning Meeting Must-Have: Specially Selected Brioche and French Toast Bagels
- Guilt-Free Go-To: Friendly Farms Almond, Coconut & Oat Milk
- Guess Who's Back: Huntington Home 3 Wick Candles
- Mama Knows Best: Mama Cozzi's Pizza Kitchen Take and Bake Deli Pizza
- Little Fan Favorite: Happy Farms String Cheese
- Sip & Celebrate: PurAqua Belle Vie Sparkling Flavored Water
- Dinner Delight: Fresh Family Pack Chicken Breasts
- Keeping it Fresh: Strawberries
Seven items were repeat winners in this year’s contest, and three products were newly crowned fan favorites. First-time winners were the Specially Selected Brioche and French Toast Bagels as a favorite breakfast item, Huntington Home 3 Wick Candles in home goods and Fresh Family Pack Chicken Breasts as a dinnertime staple.
"Customers count on Aldi for low prices in every aisle, every day, so it's no surprise our family packs of chicken breasts came out on top in the dinner category," Patton said. "Yet, despite the changes in shopping patterns throughout the past year, the number of repeat winners shows customers found comfort in their go-to products."