Strategies & Solutions

Why store brands should use consumer insights to enhance the shopping experience
Nihal Advani, CEO of QualSights, provides details on how consumer insights can optimize the customer shopping experience and enhance marketing campaigns.
Study shows interest in plant-based products continues to grow
Per new research from the Plant Based Products Council, consumers are continuing to become more interested in plant-based products and the companies that make them.

Catalina, GSTV partner to measure impact of gas pump ads

Shopping intelligence firm Catalina has partnered with GSTV to measure the effectiveness of gas pump digital ads, providing an opportunity for fuel retailers to better market their private label products.
SEG to help raise money for Feeding America

In part by purchasing the company's private brands, customers can help Southeastern Grocers work with Feeding America to help fight food insecurity ahead of the holiday season.
IRI predicts growth for store brands during inflationary 2022

Market research firm IRI has released its CPG Market Review for 2021 and gave predictions of changes that could impact the retail and grocery industry in 2022.
Seneca Foods Q2 2022 results impacted by pandemic pantry loading

Seneca Foods, the private label and food service supplier for packaged fruits and vegetables, shared results from Q2 of fiscal 2022.
EIQ BrandLab expands into full-service creative agency

The marketing arm of EIQ earned top honor as “Digital Team of the Year” from Folio.
Kids' activewear booms with private label leading the way

Retailers' private label apparel brands are performing strongly in kids' activewear as the category grows.
SpartanNash takes green steps forward

Food solutions company SpartanNash is taking steps towards its ESG goals by reducing its carbon footprint and realigning it supply chain.
Kroger Our Brands, Home Chef step up for consumers facing inflation

During Q3 financial report, retailer called out Home Chef as the next store brand to hit $1 billion, said its private brands ease 1 in 4 consumers concerned about money.