SEG to help raise money for Feeding America

In part by purchasing the company's private brands, customers can help Southeastern Grocers work with Feeding America to help fight food insecurity ahead of the holiday season.
Zachary Russell
Associate Editor
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Southeastern Grocers (SEG), the parent company of the Fresco y Más, Harveys Supermarket and Winn-Dixie grocery chains, is partnering with Feeding America to help raise funds for food insecurity.

Now through Dec. 21, Fresco y Más, Harveys Supermarket and Winn-Dixie customers are invited to support neighbors in need by rounding up their grocery total, including from SEG’s award-winning own brand collection, to the nearest dollar or by making a donation of their choice. Every cent raised by the SEG Gives Foundation will support Feeding America and network food banks in communities throughout SEG’s five-state footprint: Alabama, Florida, Georgia, Louisiana and Mississippi.

The SEG Gives Foundation is the company’s charity organization, and aligns giving with causes that are priorities to the communities SEG serves, including the fight against hunger, support for military service members, natural disaster relief and educational opportunities for students. Earlier this year the Jacksonville, Fla.-based company donated over $566,400 to those affected by Hurricane Ida by providing aid through the American Red Cross, food distributions, associate support and mobile pharmacies.

“At Southeastern Grocers, we take pride in cultivating a culture of giving back and supporting the hardworking families that strive to provide the best lives for their loved ones,” said Anthony Hucker, president and CEO of SEG. “As we gather in gratitude with family and friends this holiday season, we believe it is imperative to encourage and aid our neighbors in need that are struggling to put food on the table. We are proud to stand with organizations like Feeding America to make a positive impact on so many communities close to home, which is always important, but especially critical during the holidays.”

Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, Feeding America provided 6.6 billion meals to tens of millions of people in need last year.

“The holidays are very special times for unity, gratitude and giving, but many families are still making tough decisions on how they will provide basic needs for their loved ones,” Lauren Biedron, VP of corporate partnerships at Feeding America. “As communities unite to give back this holiday season, we are grateful for Southeastern Grocers and its commitment to the fight against hunger. We look forward to working together in partnership for years to come as we build stronger communities by tackling food insecurity all year long.”