Southeastern Grocers is lending a helping hand to those in need impacted by Hurricane Ida. The parent company of Fresco y Más, Harvey’s Supermaket, and Winn-Dixie supported the Gulf Coast community by holding a mobile food pantry with store brand items and partnering with local organizations to aid the community. Southeastern Grocers stores operate in five southeastern states-- Florida, Georgia, Louisiana, Alabama, and Mississippi-- and offer an extensive private label selection of award-winning items. Earlier this month, Hurricane Ida made landfall and impacted Louisiana and Mississippi with tremendous damage.
“The devastating impact of Hurricane Ida has left a lasting imprint on the lives of many of our associates, customers and neighbors,” said Anthony Hucker, president and CEO of Southeastern Grocers. “It is truly heartbreaking to watch the communities we care about struggle to move forward from overwhelming destruction. As we strive to pick up the pieces together, Southeastern Grocers is dedicated to supporting the Gulf Coast with the necessary resources to rebuild, recover and remain resilient. We have weathered many storms, and as with others, we are confident that we will once again emerge stronger together.”
Providing aid through the American Red Cross, food distributions, associate support, and mobile pharmacies, the Jacksonville, Fla.-based company donated over $566,400 to those affected by the storm.
Southeastern Grocers supported thousands of Gulf Coast families with donations of essential items including food, water, ice, cleaning supplies and more. The company and its SEG Gives Foundation, in partnership with generous customers, announced a donation of more than $176,000 to the American Red Cross Disaster Relief Fund for Hurricane Ida relief. Southeastern Grocers partnered with Feeding America food bank, Second Harvest, to support Southeast Louisiana families with mobile pantry and a $25,000 donation in support of Hunger Action Month. To help its workers, the grocer raises more than $286,000 for associates impacted by Hurricane Ida, including a $100,000 company match.
To provide immediate assistance to associates impacted by Hurricane Ida, the grocer has set-up a GoFundMe fundraiser through its SEG Cares foundation to help fellow associates in times of need. In the first week, more than $100,000 was donated in support of associates by associates and generous vendor partners. Currently, the grocer has raised more than $186,000 for associates. Southeastern Grocers will match the donations with an additional $100,000 contribution. The GoFundMe fundraiser will continue through the end of September, when funds will be distributed to help the more than 175 associates who have been severely impacted. The GoFundMe can be found here.