Apparel is estimated to be a top seller as children brace for a return to in-person school; Walmart and JCPenney have rolled out new private brand clothing for the back-to-school season.
The company’s Heroes in Apron Fund will become the umbrella organization for all of its charitable efforts including financial assistance for its employees in need and charity donations.
The owned brand Thereabouts factors in kids with disabilities and more, marking its ninth private brand launch this year as it battles back from bankruptcy.
Apparel expects to be a big category for the back-to-school season, as Walmart ramps up its own brands and exclusives, including special colorways on items with tween brand Justice.
The home goods and hardware chain introduced its second House of Curators partnership, presenting own brand items picked by influencer Hannah Bronfman.
