More than two dozen fresh chicken options beef up the private brand food line as the retailer looks closer at fresh foods, prepared meals for its shoppers.
The retailer reintroduced its Winemakers Selection label last year with a classic series of wines, following up this month with a premium reserve line.
The flexible packager will use the facility to collaborate with customers, including those producing private brand packages, on design concepts and to test a package’s performance and sustainability measures.
Appearing on Facebook and Instagram, the show “At the Table” highlights the grocer’s Nature’s Promise private brand within recipes and makes it shoppable in recipes posted online.
Including insights from a newly fielded 2021 shopper study and proprietary methodologies, Alter Agents debuted its Shopper Influence Research program for retailers with store brands and national brands to learn more on why shoppers bought their products.
