Stop & Shop produces another season of its social cooking show

Appearing on Facebook and Instagram, the show “At the Table” highlights the grocer’s Nature’s Promise private brand within recipes and makes it shoppable in recipes posted online.
Dan Ochwat
Executive Editor
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Amanda Freitag cooking food in a kitchen
Amanda Freitag

Stop & Shop is underway with its second season of “At the Table,” a recipe video series that highlights its Nature’s Promise store brands within recipes.

The cooking show is hosted by TV food personality and chef Amanda Freitag, who has appeared on The Food Network as a judge on “Chopped,” among other shows. The Stop & Shop shows run on the retailer’s Facebook and Instagram channels, at 1 p.m., eastern, on Mondays and Wednesdays throughout July.

The first episode highlighted a baked feta pasta recipe and others will highlight seasonal dishes. On the Stop & Shop website episodes are listed along with the recipe and a shoppable list of ingredients right there to purchase and often include the retailer’s Nature’s Promise store brand as recommendations.

Stop & Shop is a banner of Ahold Delhaize USA, promoting the Ahold private brand developed with its Retail Business Services arm. 

“We are excited to launch season two of our ‘At the Table’ series and offer our customers simple and unique recipes that they can prepare from the comfort of their homes,” said Stop & Shop social media manager Essence Souffrant. “We hope our customers can find joy in crafting the recipes alongside Chef Amanda that feed every moment, craving and occasion for their families.”

Freitag will share exclusive recipes along with step-by-step instructions on how to prepare the meal. She also will incorporate her signature culinary skills and experience from cooking competitions like “Chopped” and “Iron Chef,” as she curates meals around the following themes: plant-based, low carb, summer seafood lunch, date night and instapot recipes.

"I am thrilled to partner with Stop & Shop and share a few of my favorite recipes through the At the Table series,” said Freitag. “My goal is to help people see how approachable cooking can be, and to be more comfortable and have more fun in the kitchen. With ‘At the Table,’ I can help more people do just that. I truly get excited when my Stop & Shop grocery delivery comes to my door — they always have everything I need, and I cannot wait to start cooking and eating. I hope Stop & Shop customers enjoy shopping and cooking along with me."

In the first season of “At the Table,” chef Robert Irvine hosted and invited viewers into his home kitchen to cook simple and fun family meals. 

Both seasons of “At the Table” season are available at the Stop & Shop site.