Hannah Bronfman sitting on a table
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07/15/2021

Lowe’s brings the calm in latest House of Curators Series

The home goods and hardware chain introduced its second House of Curators partnership, presenting own brand items picked by influencer Hannah Bronfman.
Dan Ochwat
Executive Editor
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Lowe’s has introduced its second guest stylist as part of its House of Curators Series, tapping DJ, author and wellness influencer Hannah Bronfman to curate a selection of Lowe’s pieces, including private brand items.

The House of Curators feature leverages the unique style and tastes of artists to bring pieces that reflect them and inspire customers. The first curator touted big colors and eccentric style through fashion icon Iris Apfel, and included exclusive paint colors.

a person taking a selfie in a mirror

Bronfman’s curation focuses on a sense of calm, pulling together home goods and accessories that help make a home feel like a retreat from a busy life. There are two curations: 

  • Hamptons Zen: Outdoor furniture, planters, pillows and rugs that create a claiming, summer space. 
  • Natural and Neutral: Inspired by Bronfman’s own modern farmhouse, the items recall natural textures and a modern rustic aesthetic via shelving, lighting, rugs, décor and more.

Both curations feature store brand items in the allen + roth brand and Style Selections brand, particularly planters, pillows, a round black-framed wall mirror and storage pieces under allen + roth and furniture under Style Selections.

Bronfman is the author of the book “Do What Feels Good,” and the founder of Health Beauty Fitness, a wellness company, and she’s a popular Instagram influencer. Her Lowe’s House of Curator selections can be found online here.