The latest store brand launch — Squared Away — includes products to help organize a dorm room or home. The retailer tied the brand to a campaign reaching college students, including a 3-D virtual room organizer tool.
Manufacturer of pet food and treats, Alphia, looks at how much shoppers spread out among various shopping channels and how retailers differentiate through store brand products.
Retailer launched streamer devices under its onn. brand, which Walmart told Store Brands was first developed as an industry disruptor to simplify electronics.
The women’s apparel owned brand has been extended into a men’s line of athleisure items, adding to the retailer’s barrage of private brands to hit stores in the last six months.
