Non-foods & General Merchandise

Following a preview early in the month, the Drew Barrymore-backed brand of more than 150 kitchen items and appliances launches fully online and in stores April 19.

JCPenney is debuting three swim brands and a new athletic wear brand as it expands apparel and home goods offerings from its private and exclusive brands.

The first of six new store brands to come from the retailer has officially launched, backed by an online sleep quiz to help shoppers find the right products for their sleep styles.

Exclusive to the retailer, VRST will operate with its own e-commerce platform, introducing a line of workout gear, casual joggers, hoodies and more.

The actress is bringing a line of small kitchen appliances exclusively to Walmart, following up on a previous rollout of haircare tools.

The retailer’s Broyhill and Real Living brands highlight its largest-ever lawn and garden lineup of patio furniture, accessories and more.

The company name change reflects its wider business model in the home and personal care space.

No other category received as much publicity and, perhaps, gained more sales through the early stages of the pandemic as the paper products category