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03/17/2021

Drew Barrymore’s back at Walmart with exclusive appliances

The actress is bringing a line of small kitchen appliances exclusively to Walmart, following up on a previous rollout of haircare tools.
Dan Ochwat
Executive Editor
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Drew Barrymore and Walmart are expanding their exclusive relationship in a mini way.

The actress and talk show host is bringing her new brand of small kitchen appliances — Beautiful Kitchenware — to the retailer, beginning with a line of sage green appliances that launched on St. Patrick’s Day. Dozens more products in a range of colors will roll out next month. 

Shae Hong et al. standing in a kitchen
Drew Barrymore, Shae Hong

Last fall, Barrymore launched a line of haircare products exclusively to Walmart.com under her Flower Beauty brand. Beautiful Kitchenware is a new venture between Barrymore and Shae Hong, founder and CEO of Made by Gather, who specializes in modern, small appliances. The items will be available both on walmart.com and in stores. 

Products in the sage green St. Patrick’s Day drop include a 6QT Touchscreen Air Fryer ($89), 1.7L One-Touch Electric Kettle ($39.96), 2 Slice Touchscreen Toaster ($39.96), 6 Slice Touchscreen Air Fryer Toaster Oven ($129), High Performance Touchscreen Blender ($59), and 14 Cup Programmable Touchscreen Coffee Maker ($59).