Sporting Goods

Lids and the Super Bowl champion quarterback have partnered for an exclusive line of hats through Wilson's 3BRAND.

The hardware retailer is seeking submissions for its Open Buying Day program for more than a dozen product categories and it includes meeting vendors who produce private label.

The regional chain added to its Freely store brand of apparel with new styles for summer.

The retailer’s first quarter demonstrated a more than 6% gain for Walmart and Sam’s Club comp sales and an e-commerce gain in the mid-double digits.

The regional chain’s app makes nine store brands and thousands of products shoppable over mobile, includes the use of curbside pickup, and ties users into a brand-new loyalty program.

DeVonta Smith, a professional football player, will rep the Dick’s Sporting Goods clothing store brand, the first time the chain has tapped a professional athlete to be a brand partner.

Store Brands in the Wild visits the chain to see beautiful merchandising for its newly launched VRST brand and all of its own brands.

Exclusive to the retailer, VRST will operate with its own e-commerce platform, introducing a line of workout gear, casual joggers, hoodies and more.