Peloton debuts new own brand apparel line

Peloton has quickly become a leader in home and interactive fitness, with more than 5.9 million members. The company recently announced its latest expansion: the debut of Peloton Apparel. The private label apparel will launch for Fall 2021, and include pieces crafted by experts and tested by Peloton members and instructors.

Peloton first began selling apparel in 2014, having historically dropped seasonal and cultural collections in collaboration with a number of brand partners. Now, the new fall launch will be made up of majority Peloton’s private label clothing. The new private label joins other ‘athleisure’ collections that can be found at many retailers.

"I couldn't be more thrilled to officially launch Peloton Apparel, a brand that has been influenced by our amazing instructors and at its core is centered around supporting our members," said Jill Foley, Peloton's VP of apparel. "With each collection, we're offering reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond. Our goal with this brand is to enhance our members' lifestyles, not just one part of their day."

The highlight of the apparel collection is the four fabrics available designed for different performance needs. The Cadent Fabric is a polyester-spandex blend with a micro-peached finish designed for comfort and motion, the Lite Lines Fabric is designed for moisture control while remaining lightweight, the Move Mission Fabric is for high-performance activity and compression, and the Essential Fabric is soft, silky, and designed to be super stretchy.

The private label collection will feature men’s, women’s, and gender-neutral styles and accessories, available online at apparel.onepeloton.com and in select Peloton showrooms. The prices will range from $15-$118.