Home Decor/Houseware

The fifth owned brand to launch this year speaks to younger shoppers in time for the back-to-college shopping season, supported by influencers, integrated marketing campaign.

More than 300 products designed by Jungalow’s Justina Blakeney, featured under the Opalhouse store brand, will hit stores this month.

The women’s apparel owned brand has been extended into a men’s line of athleisure items, adding to the retailer’s barrage of private brands to hit stores in the last six months.

Three videos beginning next week on the retailer’s IGTV channel feature celebrity chefs using a selection of Our Table cookware and products.

The July rollouts join three spring launches, totaling six new private brands in five months.

More than 150 exclusive apparel and home goods products support Pride all year long; the retailer also donated to key nonprofits such as GLSEN.

The retailer saw comp-store sales increase over two years but decrease in the first quarter.

Store Brands in the Wild views ads on Instagram that tout the limited-time Hilton Carter collaboration.