The online grocer developed five meals using the plant-based meat product, building on a previous partnership offering an line of exclusive plant-based chillis.
The interactive experience with games and recipes features characters from the Netflix show “Waffles + Mochi” and highlights the retailer’s store brands.
Martha Hale, Imperfect Foods chief merchandising officer, discusses with Store Brands the company’s business model and how store brands will help it be a full-service grocer.