Global seafood supplier Tradex launched early this year a line of retail-ready seafood products under the SINBAD brand name but also for private label. The SINBAD products were notable to the Canadian company as being sustainably harvested, packaged and sold in America.
The company recently shared with SeafoodSource that the SINBAD products and all of its private label products have hit a goal of being 100% sourced from sustainable sources. The company set a goal four years ago to purchase products only from certified sources such as the Marine Stewardship Council, Monterey Bay Aquarium Seafood Watch, Ocean Wise or FishChoice, per the article. The company supplies more than 40 million pounds of frozen seafood products a year.
Speaking earlier about the SINBAD launch in a press release, Robert Reierson, CEO, Tradex Foods, said they wanted to create a product that streamlines the “tide-to-table process” to provide quick production of products that could be sold immediately in America.
“This line is a product of America and offers a new way for retailers to supply consumers with top quality seafood products in their own homes that are caught in America, processed in America, and sold in America,” he said. All of the products in that line are packaged in 14oz net weight portions providing up to four servings in each tray.
The company offers flavored and unflavored varieties ranging from pBristol Bay Alaska Sockeye, to Cod, Haddock, Pollock, Sole and Atlantic Salmon.