Marketing Tactics

Announcement was made during The Dick’s Sporting Goods Foundation’s 2020 Here for Her Summit, a one-day New York event aimed at championing women in sports and fitness

Bodybuliding.com launches its Advanced private brand line with Scream pre-workout

Mobile app crashed after the ad appeared and Texans looked to enter the sweeps, contest is still open until Feb. 16

FMI awarded the retailers including Northgate Gonzalez market, Tops Friendly markets and more

Customers participated in the 11th annual awards to vote on their favorite products sold at the retailer

General Sportwear, maker of branded and private branded apparel, relaunched a line of denim with sustainable, eco-friendly and transparent measures in place

Maxim Hygiene is offering four SKUs of its organic cotton tampons with BPA-free plastic applicators for retailers to distribute as private brand products

Store Brands in the Wild feature highlights strong merchandising from Walgreens’ No7, Soap and Glory brands