H-E-B Super Bowl ad, mobile game proves popular

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H-E-B Super Bowl ad, mobile game proves popular

By Dan Ochwat - 02/03/2020

H-E-B’s regional Super Bowl ad and contest was a hit Sunday, so much so the app crashed after a large amount of Texans were playing the mobile game in an attempt to win free groceries for life, a Texas news outlet reported.

The mobile game asked those watching the Super Bowl game and who caught the ad to identify 10 H-E-B products to be entered into a sweepstakes to win a lifetime of groceries.

The Corpus Christi news station reported consumers heading to Twitter to reach out to the grocer about not being able to enter, and when viewing the full ad on YouTube comments below show consumers talking about the crash. The contest, however, is open until Feb. 16 so there is plenty of time for H-E-B shoppers to watch again online, download the app and enter.

The very clever TV spot that aired Sunday starred Texas-native and actress Eva Longoria heading to a Super Bowl party with a bag of H-E-B chips. As she walked through the party talking about the importance of the H-E-B mobile app, she greeted friends and spotlighted various H-E-B private brand items, and there were more hidden throughout. It certainly was a fun way to engage with the TV spot and for H-E-B to showcase its store brand products in a fun way. I spotted H-E-B bread, pita chips, mustard, queso and salsa to give any viewers a start.

H-E-B’s enhanced mobile app launched in December, adding curbside pickup and home delivery options, as well as new features to help shoppers save on items, create shopping lists and better engage with products and the retailer.


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