Marketing Tactics

Program includes new in-store messaging, a revamped mobile app and a call for influencers to be part of the #SallyCrew

Walgreens' difficulty on the front end in Q1 was helped by the solid performance of its No7 brand as it continued to emphasize higher-margin health and beauty products

Grocer debuts Simple Truth Emerge, a pea-based meat alternative that joins its Simple Truth Plant Based line, which also expects to add 50 more products this year

The company’s Q3 report partly attributes overall revenue increases to private brand success, which exceeded 25% in sales penetration for first time

Execs from BevMo!, Hilton Worldwide to speak on how to build a private label wine

Leveraging IBM Blockchain, app enables private brands and national brands to bring the coffee farmer to the consumer; private label coffee producer Beyers Koffie leads the way

Article said private label product sales rose by 20% in the category, younger consumers are driving the trend

The initiative poses a threat to private brands by looking to pull beauty shoppers out of the store