Red Gold brings awareness to nonprofit Folds of Honor
America’s largest privately held producer of tomatoes, and a leader in supplying tomatoes for retail store brands and foodservice distributors, Red Gold has touchingly dedicated its branded Red Gold Ketchup product to a worthy cause.
Elwood, Ind.-based Red Gold is changing the label on the ketchup’s packaging to bring awareness to the nonprofit Folds of Honor, a charity that provides educational scholarships to children of spouses who died or were disabled during American military action. The company also is contributing proceeds from sales of Red Gold ketchup to the Folds of Honor organization.
The labels showcase the Folds of Honor logo in honor of the organization and to bring recognition to it. Additionally, Red Gold will be posting about the cause-promotion on its social channels with images of the new packaging and info about Folds of Honor. And, the brand is launching marketing initiatives to support the program.
Red Gold’s company history dates back to 1942, during WWII, and owns state-of-the-art production facilities in Indiana. The company partners with farms across the Midwest, sourcing premium quality tomatoes for private brands and more.
Folds of Honor was founded in 2007 and has awarded approximately 24,500 scholarships in all 50 states, including 4,500 scholarships last year alone.