41 products consumers want in stores
Product manufacturers (both private label and national CPG) as well as retailers know that consumers crave innovation. They want products that make their lives easier, offer more value and, in some cases, are essential to their day-to-day livelihoods.
Each year, Product of the Year — in collaboration with global research company Kantar — surveys 40,000 consumers in an attempt to find truly inventive products. This year, 41 winners have been recognized in their respective categories — and private brands made the list. Both Aldi and Walgreens saw a few of their products win awards.
Aldi saw six products receive mention including wine, cheese and butter, and Walgreens saw three wins with its Nice brand.
The award recipients were revealed Thursday, Feb. 6, at the annual Product of the Year Awards Show at the Edison Ballroom in New York City.
Many of the 2020 products are indicative of much larger trends in the industry. For the first time, two cannabidiol (CBD) products were winners in the health-and-wellness space — an emerging category in grocery stores and drug stores nationwide, and awards went to makers of plant-based diets like plant-based meatless meatballs (Aldi) and veggie bowls.
Read on to see what consumers are buzzing about now, and likely for months to come.