Marketing Tactics

Should retailers leverage influencers more to promote their store brands?

Convenience store chain seems to always find a way to put a new spin on the more than 50-year-old private label drink

Local newspaper documents how residents of Goodyear, Ariz. are campaigning for a TJ

The private label producer of supplements and powdered beverages has developed products to be sold at the fitness centers and in Hy-Vee stores

From products to packaging, store brands will need to embrace "remarkable shifts in innovation strategies"

C-store introduces new 24/7 LIFE private brand for a range of electronic accessories, OTC meds, office supplies and other nonfood items; food and beverage will remain under 7-Select

Retailer wins two awards from Loyalty360 for its customer rewards program that is innovative in how it helps shoppers save

Retailers should consider jams, jellies and preserves with more intense flavors, organic ingredients and cleaner ingredient decks to succeed as private branded offerings