PLMA’s Sharoff discusses private label’s role in retail’s future

Carving out a private label niche in key categories can help differentiate retailers in 2020 and beyond. That’s according to Brian Sharoff, president of the Private Label Manufacturers Association, who spoke with Store Brands sister publication Drug Store News for its January cover story about what the new year and decade hold for the retail industry. 

Sharoff noted that private label beauty offers an opportunity for companies to improve foot traffic from notoriously difficult-to-woo millennials while growing profits. He also noted that private label gives retailers the chance to bring products to market that are truly innovative, using Kroger’s Simple Truth natural and organic private label line as an example. 

“These are not look-alike products,” he told DSN. “They are unique and designed to give consumers exactly what they want.” 

To read Sharoff’s full input and what 11 other industry experts think about what the future holds, click here.