Aldi’s Simply Nature private label products have gotten a big endorsement. Eighty products from the Batavia, Ill.-based retailer’s Non-GMO Project-verified line have earned the Good Housekeeping Nutritionist Approved Emblem.
"We know customers are looking for high-quality, healthy food choices at affordable prices. The Simply Nature brand delivers on both," said Scott Patton, Aldi vice president of corporate buying. "At Aldi, the Simply Nature brand is rooted in better-for-you ingredients, and we're proud to have 80 Simply Nature products backed by the Good Housekeeping Nutritionist Approved Emblem."
The emblem denotes that the products have been evaluated by registered dietitians at the Good Housekeeping Institute Food and Nutrition Lab. Aldi noted that Simply Nature products are free from 125 ingredients and many are organic. Among the products that will be sporting the Good Housekeeping Nutritionist Approved Emblem are the Simply Nature organic grass-fed ground beef, organic chicken breasts, organic avocado oil, organic chicken or beef bone broth and more.
"The Good Housekeeping Institute is excited to continue working with Aldi to help make shopping for healthy food easier than ever," said Laurie Jennings, director of the Good Housekeeping Institute. "The Good Housekeeping Nutritionist Approved Emblem shines a spotlight on products that meet a rigorous set of criteria established by our in-house registered dietitian, including a high level of nutrition, transparency on marketing claims and a focus on whole ingredients. Of course, they have to taste good too, and needless to say, we're big fans of every Aldi product we tested."
In the past two years, Aldi’s private brands have earned four honors from Good Housekeeping. Last year, more than 50 of its Little Journey baby and toddler products earned the Good Housekeeping Seal, and in 2018 both its liveGfree gluten-free line and its Never Any! Antibiotic-free meats earned the seal.