Marketing Tactics

The chews — which are available for private and white label packaging — delivers 500 mg of purple corn extract powder and 11.8 mg of broad-spectrum cannabinoid distillate

Associates reach out to shoppers in ad to be safe in stores, retailer also joins UFCW’s call for employees to be deemed first responders

70 new products under the Waitrose Summer Scrumptious line will roll out throughout the season, as the retailer anticipates a summer of celebration

The Giant Co. works with local brewery, creamery for exclusive private brand beer cheese

A new report from fashion and beauty publication Glossy is shining a light on the potential impacts that the COVID-19 pandemic could have on retailers’ private label apparel efforts. 

Store brand consultancy S4RB lists four ways retailers can work better with their private brand suppliers

Parmigiano Reggiano Consortium protects guidelines that certify the cheese as authentic from Northern Italy, some store brands are certified