PetDine preps private label food topper for pets

Dan Ochwat
Executive Editor
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PetDine, a private brand manufacturer of customized pet products, has launched a new line of liquid food toppers. The pour-over supplements help add additional nutrition to a pet’s meal, and have a higher rate of absorption compared to solids, pills and capsules that must be broken down and digested.

The liquid toppers can be specially formulated to fit a retailer’s store brand; they can be a multi-vitamin or a functional aid to the immune system, hips and joints, digestion, skin and coat, or for calming. The toppers also enhance dry foods to be easier for animals to eat and chew, and improve hydration and flavor.

"Our liquid toppers are a unique concept in the pet product space as not only are they extremely tasty but they provide a high level of functionality. Pour-over products have become increasingly popular but we wanted to provide more than just a broth," explained Preston Munsch, CEO, PetDine. "We are excited to offer in-demand product opportunities to help clients to differentiate their brands while providing outstanding nutrition for our beloved pets."

PetDine, Harvard, Ill., formulates and bottles the liquid food toppers in consultation with clients using variations of the more than 300 ingredients the company has available — all production is done from its manufacturing facility in Harvard. 

Recently, PetDine announced the opening of a new manufacturing facility and expanded its natural chews (bully sticks, bison bones, etc.). Both liquid pet food toppers and natural animal chews are among the fastest-growing segments of the pet health and wellness market, per the company.