Marketing Tactics

The flexible packaging options look to reduce the amount of material waste in packaging

COVID-19 shopping behavior adds to significant surge in sales at the east coast grocer

Laura Kind is being promoted to vice president, brand strategy, from her post in the own brands group

The company donated 40,000 lbs. of rice and 30,000 lbs. of black beans to the South Florida-based organization

Retailer announced it will close 16 stores permanently, continue a strong digital operation while a phased-out reopening plan will get underway

Retailers have focused on educating consumers and thanking staff, but perhaps things are changing

Report from Boston Consulting Group and IRI says private brands have increased its share of market on CPGs since 2014, but national brands continue to see gains

Retailer’s Essential Thanks campaign will give $1 to local food banks for every thank you note written on a microsite or on social media using the tag #EssentialThanks